Smell and Memory


The sense of smell is closely linked with memory, probably more so than any of our other senses. Those with full olfactory function may be able to think of smells that evoke particular memories; the evocative blend of salty seaweed and citrus, with wild rosemary and pine needles, will have you scrabbling for seashells in no time for example. This can often happen spontaneously, with a smell acting as a trigger in recalling a long-forgotten event or experience. Marcel Proust, in his ‘Remembrance of all Things Past’, wrote that a bite of a madeleine vividly recalled childhood memories of his aunt giving him the very same cake before going to mass on a Sunday.

Smell and emotion – in addition to being the sense most closely linked to memory and smell, is so highly emotive the perfume industry has been built around it. Perfumers develop fragrances that seek to convey a vast array of emotions and feelings; from desire to power, vitality to relaxation.

Don’t forget to buy your Teacher a gift for the end of term, and our Car perfumes are perfect at £5 each and no doubt something they have never received before.

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